Silvina Moretti
Editor
Member since 15 days
Nationality
🇦🇷 Argentine
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About Silvina Moretti
Creates content that reads like conversations: clear, helpful copy without forced sales pitches.
Bio
Originally from Rosario, Argentina, Silvina grew up in a middle-class family where she discovered her passion for writing during high school. At 18, she started freelancing for local businesses (coffee shops, online stores, domestic tourism), which funded her courses and gave her real-world experience. She studied Social Communication at Universidad Nacional de Rosario, balancing classes with freelance work. Her approach focuses on creating content that "feels human," without sounding like advertising, where each page has purpose: to inform, guide, and convert without forcing. Today she applies editorial SEO techniques, UX Writing, and conversion copywriting to create digital experiences that truly help users in their decision-making process.
Academic Background
Social Communication (digital/content orientation) — Universidad Nacional de Rosario (in progress)
Secondary School (EESO) "Manuel Ugarte", Rosario — Social Sciences and Communication orientation
Courses: Practical SEO for content, Basic UX Writing, Google Analytics & Search Console, Social media and storytelling writing
Professional Experience
Content & Experience Writer at Planetrip (2026–present)
Freelance writer for local businesses: coffee shops, online stores, tourism (2023–2025)
Contributor to digital content projects (2023–2024)
Hobbies
Mate and long city walks
Phone photography (sunsets, cafés, streets)
Watching travel reviews on YouTube
Light reading: chronicles, short novels, newsletters
Simple cooking and trying new cafés
Short budget trips